Glock has launched its annual Safety Pledge campaign, Glock's press release announced on May 31, 2019. The campaign runs through June and asks gun owners to commit to the four rules of firearm safety under the hashtag #FollowTheFour.
What Was Announced
Glock, Inc., based in Smyrna, Georgia, is encouraging responsible gun owners to take the pledge publicly. Participants are asked to pledge to follow the four rules and then tag four friends on social media to keep the message going. According to the company, more than 50,000 people had already taken the pledge when the campaign was announced.
Key Details
- Campaign: GLOCK Safety Pledge, hashtag #FollowTheFour
- Duration: Throughout June 2019
- How to take part: Take the pledge, then tag four friends on social media
- Where to sign up: followthefour.com
- Participants so far: More than 50,000, per Glock
What It Means for Gun Owners
Glock says it works on firearm safety year-round and is part of a wider group that includes law enforcement, community leaders, businesses, and other firearms companies. The goal the company names is reducing firearm incidents by raising public awareness. Glock Vice President Josh Dorsey said the first step toward responsible ownership is knowing how to handle and store a firearm safely.
Bottom Line
This is a social media pledge with no product or pricing angle. Gun owners who want to take part can sign up at followthefour.com during June.
