BREAKING
LIVE
DownRange Co.
PRESS KIT Β· MEDIA RESOURCES Β· 2026

Press & Media Kit

DownRange is an independent firearms and Second Amendment intelligence platform headquartered in Washington State. Resources for press, manufacturers, dealers, and partners.

Press Inquiry β†’Partnership InquirySubmit a Press Release
50
STATES COVERED
Full legal + carry law database
30+
MANUFACTURERS TRACKED
Real-time release monitoring
24/7
NEWS INTELLIGENCE
AI-powered, 15-min refresh cycle
2026
FOUNDED
Washington State, USA
OUR MISSION

GROW THE SECOND AMENDMENT COMMUNITY ACROSS AMERICA

DownRange exists because gun owners, dealers, instructors, and Second Amendment advocates deserve a dedicated intelligence platform β€” one that covers what matters without apology, without a corporate agenda, and without the sanitization that defines mainstream firearms media.

We built DownRange to be the first place you check when a law changes in your state, when a new firearm drops, when the ATF publishes a new rule, or when a court hands down a Second Amendment decision. Everything in one place, verified, explained in plain English.

We are editorially independent. We accept no money from manufacturers for coverage, no funding from political organizations, and no advertising that compromises what we write. Our loyalty is to the gun owner reading the page.

ABOUT THE FOUNDER
DJ CAVALCANTI
FOUNDER & PUBLISHER Β· DOWNRANGE

DJ Cavalcanti is a Second Amendment advocate, firearms enthusiast, and entrepreneur based in Washington State. He founded DownRange in 2026 with the conviction that the gun community deserves better media β€” more intelligent, more honest, and more useful than what existed.

Washington State is one of the most challenging legal environments for gun owners in the country. That context shapes DownRange's editorial focus: real intelligence that helps you navigate your rights, understand what's changing, and stay ahead of legislation that affects you.

AUDIENCE

WHO WE SERVE

Gun Owners

Daily intelligence briefings, state law alerts, ammo prices, and new release notifications.

FFL Dealers

Real-time regulatory updates, manufacturer releases, and market data for the shop floor.

Instructors

State law breakdowns, training resources, and curriculum-ready legal explainers.

Manufacturers

A free press platform to reach engaged gun owners directly β€” submit releases for editorial coverage.

Attorneys

2A case tracking, legislative analysis, and state law database for legal research.

Journalists

Verified source for firearms law, manufacturer data, and industry trends.

EDITORIAL

COVERAGE AREAS

βš–
Second Amendment Law

Federal and state legislation, ATF rulemaking, SCOTUS cases, and court rulings β€” tracked and analyzed as they happen.

πŸ”«
New Releases

Manufacturer product announcements from 30+ brands, with full specs, MSRP, and direct links to manufacturer pages.

πŸ“Š
Market Intelligence

Live ammo pricing, market trend analysis, and daily deal tracking across major retailers.

πŸ—Ί
State-by-State Rights

Carry laws, permit requirements, reciprocity, magazine limits, and NFA rules for all 50 states.

🎯
Training & Education

Beginner guides, CCW resources, dry fire training, and home defense β€” written for real gun owners.

πŸ“‘
Industry News

Manufacturer earnings, retail trends, distributor news, and competitive intelligence for the trade.

WORK WITH US

PARTNERSHIP & PR OPPORTUNITIES

DownRange is actively building partnerships with manufacturers, dealers, instructors, attorneys, and creators who share our mission. Here is how we work together.

🏭
Manufacturer Coverage

Send us your press releases and we will publish editorial coverage to our audience of gun owners, dealers, and enthusiasts. No fee. No guaranteed positive coverage β€” we cover what matters.

✍
Content Partnership

Instructors, attorneys, and industry experts who want to write for DownRange. Full byline credit, editorial independence, published under your name.

πŸͺ
Dealer Partnership

Online and retail dealers who want to promote their inventory, deals, or brand to an engaged audience of active buyers.

β–Ά
Creator Partnership

YouTubers and content creators featured in our Video section. We distribute your content to an audience that cannot find you through YouTube search.

πŸ“°
Media & Press

Interview requests, fact-checking, embargoed announcements, and source inquiries. We respond to press within 24 hours.

β—ˆ
Advertising

Contextual placements to a verified firearms-interested audience. No programmatic. No ad networks. Direct relationships only.

MANUFACTURERS & DISTRIBUTORS β€” SUBMIT YOUR PRESS RELEASES

We cover new product launches, spec releases, pricing announcements, and industry news from firearms manufacturers, suppressors companies, optics brands, accessories makers, and distributors. Send us your release and our editorial team will review it for publication. No fee. No guaranteed coverage β€” we publish what matters to gun owners.

SUBMIT A RELEASE β†’partnerships@downrangeco.com
STYLE GUIDE

BRAND GUIDELINES

βœ“ DO
Use 'DownRange' β€” one word, capital D and R
βœ— DON'T
downrange, Down Range, or DOWNRANGE
βœ“ DO
'DownRange β€” America's Firearms Intelligence Hub'
βœ— DON'T
'DownRange News' or 'DownRange Blog'
βœ“ DO
'AI-powered firearms intelligence platform'
βœ— DON'T
'gun website' or 'firearms blog'
βœ“ DO
'Editorially independent, reader-funded'
βœ— DON'T
'NRA-affiliated' or 'gun lobby'
Brass Gold
#C8922A
Primary β€” CTAs, headlines, accents
Obsidian
#09090B
Primary background
Charcoal
#111318
Card backgrounds
Field Gray
#6B7280
Secondary text, metadata
Typefaces: Bebas Neue (headlines, callouts) Β· IBM Plex Mono (data, labels, metadata) Β· Barlow Condensed (body, navigation)
GET IN TOUCH

MEDIA & PARTNERSHIP CONTACTS

PRESS & MEDIA
press@downrangeco.com

Interview requests, fact-checking, embargoed announcements, source inquiries. Response within 24 hours.

MANUFACTURER PR
releases@downrangeco.com

Product launches, press releases, spec sheets, and manufacturer announcements for editorial consideration.

PARTNERSHIPS
partnerships@downrangeco.com

Dealer partnerships, content collaborations, creator partnerships, and co-promotion inquiries.

FOUNDER (DIRECT)
dj@downrangeco.com

Direct line to DJ Cavalcanti for significant partnership or media inquiries.

LEGAL & CORRECTIONS
legal@downrangeco.com

DMCA notices, factual corrections, legal inquiries.

ADVERTISING
ads@downrangeco.com

Contextual placements, sponsorships, and direct advertising relationships.

Headquarters: Washington State, USA Β Β·Β Website: downrangeco.com Β Β·Β Response time: 24 hours for press Β· 48 hours for partnerships Β Β·Β  Press inquiries should include publication name and deadline.