Henry Repeating Arms reported in a Henry Repeating Arms's press release that Gunbroker.com ranked it as the fifth best-selling brand on the platform in 2023. The online marketplace also listed the Henry Big Boy as the second best-selling rifle, and a second Henry rifle appeared among the top three.
What Was Announced
Henry announced its placement on Gunbroker.com's 2023 best-seller list, which the company described as one of the largest online marketplaces for firearms, ammunition, and accessories. The release frames the ranking as a measure of how the company's products are performing with buyers on that platform.
Key Details
- Brand ranking: fifth best-selling brand on Gunbroker.com in 2023
- Rifle ranking: Henry Big Boy listed as the second best-selling rifle
- Additional placement: a second Henry rifle among the platform's top three best-selling rifles
- Company headquarters location cited in the release: Rice Lake, Wisconsin
- Employees: more than 800 across Wisconsin and New Jersey, according to the company
What It Means for Gun Owners
Gunbroker.com sales rankings reflect what buyers are actually purchasing through a large secondary and new-goods marketplace, so the list gives a rough picture of consumer demand. For shooters considering a Henry lever action, the placement suggests the Big Boy line has broad buyer interest. The release does not provide sales volumes, so the ranking alone does not show how many units moved.
Bottom Line
Henry's fifth-place brand finish and the Big Boy's second-place rifle ranking on Gunbroker.com for 2023 point to strong demand for its lever-action rifles. The company tied the result to its workforce, customer service, and dealer network, though the release offers no sales figures to measure the scale of that demand.
